Our Story

Built by Lenders,
For Lenders

LendAutomate was founded on a simple belief: private lenders deserve enterprise-grade software built specifically for their world — not adapted from generic tools that don't understand the nuances of private lending.

Our Mission

Modernizing Private Lending Operations Across North America

We started LendAutomate after watching talented lending professionals spend hours every day on manual data entry, spreadsheet reconciliation, and disconnected workflows — work that software should be doing for them.

Our mission is to give every private lender — from a boutique hard money shop to a $500M MIC — access to the same operational excellence that the largest institutional lenders enjoy. We do that by building software that automates the routine, surfaces the important, and scales with your ambitions.

300+
Lending Organizations
$2B+
Loans Managed
US & CA
Markets Served
2018
Founded

Why We're Different

Purpose-built exclusively for private lending — not a generic LOS adapted for the market

Deep expertise in both US and Canadian regulatory environments

Founded and led by people who have worked inside private lending operations

Continuous investment in automation, AI, and compliance tooling

Transparent pricing with no hidden fees or surprise charges

What We Stand For

Our Core Values

Purpose-Built

We build exclusively for private lenders — not generic software adapted for lending. Every feature exists because a lender needed it.

Security First

Financial data demands the highest standards. We architect every system with bank-grade security and compliance in mind.

Lender-Centric

Our team includes former lenders. We speak your language, understand your workflows, and build what actually matters.

North America Focus

Deep expertise in both US and Canadian regulatory environments — from hard money compliance to MIC regulations.

Automation-First

We believe manual work is the enemy of scale. Every workflow we design starts with the question: can this be automated?

Long-Term Partnership

We grow when you grow. Our success is tied to yours — that's why we invest deeply in onboarding, support, and continuous improvement.

Our Journey

From Idea to Industry Standard

2018

Founded in Toronto, Canada by two fintech veterans frustrated by the lack of purpose-built tools for private lenders.

2019

Launched beta with 5 private lending firms. Processed first $100M in loans on the platform.

2020

Expanded to the US market. Launched Fund Management module for MICs and mortgage investment funds.

2021

Reached $500M in loans managed. Launched Automation engine and eSign integration.

2022

Surpassed $1B in loans managed. Launched white-label program for enterprise clients.

2023

Expanded team to 50+ employees. Launched AI-powered document processing and risk scoring.

2024

Crossed $2B in loans managed. Serving 300+ lending organizations across North America.

2025

Launched next-generation platform with real-time analytics, advanced automation, and enhanced compliance tools.

Leadership Team

Meet the People Behind LendAutomate

Our leadership team brings together deep expertise in private lending, fintech, and enterprise software.

MR

Michael Reeves

CEO & Co-Founder

20+ years in private lending and financial technology. Former VP at a top-10 US private lender.

PN

Priya Nair

CTO & Co-Founder

Built enterprise fintech platforms at scale. Former engineering lead at a major Canadian mortgage tech firm.

DK

David Kowalski

VP Product

Spent 12 years working directly with private lenders to understand operational pain points and build solutions.

SO

Sarah Okonkwo

VP Customer Success

Passionate about lender success. Led onboarding programs for 200+ lending organizations across North America.

JL

James Liu

VP Engineering

Architect of high-availability financial systems. Ensures LendAutomate meets bank-grade reliability standards.

AT

Amanda Torres

VP Sales

Helps private lenders across the US and Canada find the right solution for their unique operational needs.

Ready to Join 300+ Lending Organizations?

See how LendAutomate can transform your lending operations in a personalized 30-minute demo.

Contact Our Team